Academic Identity

Vidwan-ID : 338048

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  • Saba Fatma School of Business and Management

  • Associate Professor
  • Christ University
Publications 2009 - 2021

Publications

  • 5
    Journal Articles
  • 1
    Book Chapter

Expertise

Business

Customer Experience Management, Use of AI and Robotics in marketing

Personal Information

Saba Fatma School of Business and Management

Christ University Hosur main road
Bangalore Urban, Karnataka, India - 560029

Experience

  • Associate Professor

    School of Business and Management

    Christ University

Qualification

  • PhD

    Sam Higginbottom Institute of Agriculture, Technology & Sciences, Allahabad

Membership In Professional Bodies

2023

Academy of Marketing Science

Fellow

2023

Academy of Marketing Science

Fellow

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Publications (6)

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